As members of the consumer society, we’ve all been subject to subliminal messages.
Long considered the dark art of persuasion, subliminal messages are often connected to conspiracy theories of politicians and advertisers using them to manipulate our minds and modify our behaviors.
But do subliminal messages really work? And if so, how?
The scientific exploration of the subliminal is slowly maturing since it first came to public knowledge in the 1950s. Here we attempt to walk you through 60 years of subliminal research and experiments, so that you can use this knowledge to empower yourselves.
What Are Subliminal Messages?
The first thing we need to understand is that we cannot become consciously aware of subliminal stimuli even if we look for it. Absolute threshold is defined as the lowest level of stimulus we can detect, be it visual, auditory, or sensory, etc. When an external stimuli falls below ATL, it cannot be detected consciously.
The second thing we need to understand is that subliminal perception is believed to be a result of a deliberately designed communication technique aimed at generating a response, so that people will do things they wouldn’t ordinarily do.
In short, both the perception and reaction to subliminal messages happen at the subconscious level. Why is it important to clearly define these two attributes? Because many prevailing conspiracy theories aren’t even finding the correct cases to attack; instead, many confuse subliminal with supraliminal.
Supraliminal is the opposite of subliminal. While both evoke neural responses and consequently influence our behaviour; supraliminal stimuli can be perceived by the conscious mind…….
Source link: https://visme.co/blog/subliminal-messages/